India’s largest telecom operator, Bharti Airtel, has decided to not take anything by chance even if it’s regarding its other businesses. It has now launched indigenously made HD set-top boxes in the country. These Indian made set-top boxes will not only help Airtel Digital TV cut down on import costs but will also let it pass the benefits of reduced costs to the subscribers.
These would be the first indigenously made set-top boxes that Airtel Digital TV will launch in the country. During the initial phase, the set-top boxes will be available only in HD but the company will soon start manufacturing all types of set-top boxes in the country.
“We are proud to partner with the Govt’s Make in India initiative and launch indigenous set-top-boxes made in the country. With this we aim to reduce our imports and thus help drive employment and growth within the country. In the long run, cost synergies will further help us extend more benefits to our customers. The launch also re-establishes our leadership in offering world class TV viewing experience with innovations such as these,” said Shashi Arora, CEO, DTH/Media at Bharti Airtel.